Friday, September 30, 2016

Street promotion campaign of TV Asahi drama SP "Sogeki"

In conjunction with the impending broadcast of TV Asahi drama SP "Sogeki" at 9pm on 2 October, Ono Machiko appeared at the front of JR Yurakucho Station on 26 September where she gave out flyers to the passerbys and called out to them to watch the drama. Ono who was dressed in a long-sleeved checked shirt and pants, revealed that this was the first time she had given out flyers in public. Minutes after she started doing this, Sato Koichi who was also dressed casually, appeared to join Ono which made the female passerbys react with surprise. Even though the staff did get permission to give out flyers before this unannounced event, the sudden appearance of the two actors caused people to gather around them so they left as soon as all the flyers were given out. Ono commented that she thought initially that people would not take the flyers she gave out but was relieved that the process was smoother than expected. Sato who was in Nagano for work on the previous day, revealed that he had heard about the event from the staff and decided to make a surprise appearance to support Ono. As he also had no experience giving out flyers, he found that it was a fresh attempt to do this for a drama's promotion.

The staff prepared 100,000 flyers for the promotion campaign as 1% in terms of the viewership base is 100,000 people on average. Since the beginning of September, the distribution of the flyers have been done by various staff members such as the scriptwriter Hokimoto Shinya and the theme music's composer KOSEN.

Source: Oricon

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