Sunday, June 20, 2021

Preview of "Night Doctor" - Summer 2021


Title: Night Doctor ナイト・ドクター
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 21 Jun 2021
Timeslot: Mondays 9pm
Broadcast by: FujiTV
Cast: Haru, Tanaka Kei, Kishi Yuuta, Okazaki Sae, Kitamura Takumi, Ichinose Hayate, Noro Kayo, Sakurai Kaito, Kajihara Zen, Maya Miki, Ono Takehiko & Sawamura Ikki

Wednesday, June 09, 2021

Preview of "Chousoku Para Hero Gandiin" - Spring 2021


Title: Chousoku Para Hero Gandiin 超速パラヒーロー ガンディーン (High-speed Para Hero Gandeen)
Official website: here
O.A. Start Date: 26 Jun 2021
Timeslot: Saturdays 6.05pm
Broadcast by: NHK
Theme song: "Gyakukou" by SymaG
Cast: Okuno Sou, Koshiba Fuuka, Hayashi Karasu, Nakamura Shuri, Wada Soukou, Kubota Taketo, Aoyama Sachiko, Breeze, Mizuno Miki & Tsuruno Takeshi

Tuesday, June 08, 2021

Preview of "Hikikomori Sensei" - Spring 2021


Title: Hikikomori Sensei ひきこもり先生 (Social withdrawal teacher)
Official website: here
O.A. Start Date: 12 Jun 2021
Timeslot: Saturdays 9pm
Broadcast by: NHK
Cast: Sato Jiro, Suzuki Honami, Sakuma Yui, Tamaoki Reo, Hankai Kazuaki, Suzuki Rio, Muroi Shigeru, Shiraishi Kayoko, Takahashi Katsunori, Murakami Jun & Uchiyama Rina 

Monday, June 07, 2021

Preview of "Iine! Hikaru Genji-kun Season 2" - Spring 2021


Title: Iine! Hikaru Genji-kun Season 2 いいね!光源氏くん しーずん2 
Official website: here
O.A. Start Date: 7 Jun 2021
Timeslot: Mondays 10.45pm
Broadcast by: NHK
Total number of episodes: 4
Original manga by: est em
Theme song: "Ninininini" by Okazaki Taiiku
Cast: Chiba Yuudai, Ito Sairi, Kiriyama Ren, Iriyama Anna, Kamio Fuuju, Ichinose Hayate, Konno Ayaka & Kote Shinya

Saturday, June 05, 2021

Preview of "# Cold Game" - Spring 2021


Title: # Cold Game / #コールドゲーム
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 5 Jun 2021
Timeslot: Saturdays 11.40pm
Broadcast by: Tokai TV
Theme Song: "Kaeribana no Orion" by First Summer Uika
Insert Song: "Adayume no naka de" by Kami wa saikoro wo furanai
Cast: Hada Michiko, Yuuki Kousei, Kumada Rinka, Yasu, Shinohara Atsushi, Wada Takuma, Fukuda Tenkyu, Tsubaki Oniyakko, Ginpuncho & Nakamura Shunsuke

Thursday, June 03, 2021

Preview of "Nibunnoichi Fuufu" - Spring 2021


Title: Nibunnoichi Fuufu にぶんのいち夫婦 (Half A Couple)
Official website: here
Official Twitter: here
O.A. Start Date: 2 Jun 2021
Timeslot: Wednesdays 12.40am
Broadcast by: TV Tokyo
Original manga by: Natsukawa Yukino
Opening theme song: "Katappo no piasu" by Fujikawa Chiai
Ending theme song: "1 no tsugi wa" by NakamuraEmi
Cast: Higa Manami, Takezai Terunosuke, Bandou Ryouta, Seto Saori, Kokubo Toshihito, Ito Momoka, Abe Oto, Akimoto Sayaka & Kurokawa Tomoka

Sunday, May 30, 2021

Preview of "Chef wa meitantei" - Spring 2021


Title: Chef wa meitantei シェフは名探偵 (The chef is a famous detective)
Official website: here
Official Twitter: here
O.A. Start Date: 31 May 2021
Timeslot: Mondays 11.06pm
Broadcast by: TV Tokyo
Original novel by: Kondo Fumie
Opening theme song: "Macaron" by all at once
Ending theme song: "Miyakowasure" by mihoro*
Cast: Nishijima Hidetoshi, Hamada Gaku, Kamio Yu, Ishii Anna, Sato Kanta & Hashimoto Manami
Guests: Inoue Sayuri, Tamaoki Reo, Tomite Ami, Okuda Yohei (Ep 1), Matsumoto Wakana, Yamashita Rio, Asano Chizuru, Nishio Yuki, Ono Yutaka (Ep 2), Sylvia Grab, Emi Kurara & Nishihara Seigo (Ep 3) etc.

Saturday, May 29, 2021

Preview of "Hankei 5 Meetoru" - Spring 2021


Title: Hankei 5 Meetoru 半径5メートル (A radius of 5m)
Official website: here
O.A. Start Date: 30 April 2021
Timeslot: Fridays 10pm
Broadcast by: NHK
Insert Song: "5 meters"
Cast: Yoshine Kyoko, Maiguma Katsuya, Matobu Sei, Yamada Maho, Kitamura Yukiya, Omi Toshinori & Nagasaku Hiromi

Thursday, May 27, 2021

Preview of "Mukou no hate" - Spring 2021


Title: Mukou no hate 向こうの果て (At the end of the opposite side)
Official website: here
O.A. Start Date: 14 May 2021
Timeslot: Fridays 11pm
Broadcast by: WOWOW
Original play by: 52Pro
Theme song: "Shigure" by Oyama Yutaka
Cast: Matsumoto Marika, Matsushita Kouhei, Kakizawa Hayato, Kaji Masaki, Shibukawa Kiyohiko, Toyomoto Akinaga, Uno Shohei, Yamano Umi, Tatsumi Takuro, Tsukahara Daisuke, Hamaya Yasuyuki, Izumi Tomochika, Irei Himena, Minamide Ryoka & Tamura Tsuguru

Monday, May 24, 2021

The 107th Drama Academy Awards (Winter 2021) - Best Drama


Overall Ranking Top 3
1) Ore no ie no hanashi
2) Tengoku to Jigoku ~ Saiko na Futari ~
3) Oh! My Boss! Koi wa bessatsu de

Voters Ranking Top 5
1) Oh! My Boss! Koi wa bessatsu de
2) Red Eyes Kanshi Sousahan
3) Tengoku to Jigoku ~ Saiko na Futari ~
4) Ore no ie no hanashi
5) Dekke furoba de mattemasu

TV Reporters Ranking Top 5
1) Ore no ie no hanashi
2) Tengoku to Jigoku ~ Saiko na Futari ~
3) Kirin ga kuru
4) Koko wa imakara rinri desu
5) Oh! My Boss! Koi wa bessatsu de

Judges Ranking Top 5
1) Ore no ie no hanashi
2) Tengoku to Jigoku ~ Saiko na Futari ~
3) Kirin ga kuru
4) Sono onna, Silver
5) Uchi no musume wa, kareshi ga dekinai!!

Source: The Television

Sunday, May 23, 2021

The 107th Drama Academy Awards (Winter 2021) - Best Leading Actor


Overall Ranking Top 3
1) Nagase Tomoya - Ore no ie no hanashi
2) Hasegawa Hiroki - Kirin ga kuru
3) Kamenashi Kazuya - Red Eyes Kanshi Sousahan

Voters Ranking Top 5
1) Kamenashi Kazuya - Red Eyes Kanshi Sousahan
2) Nagase Tomoya - Ore no ie no hanashi
3) Kitayama Hiromitsu - Dekke furoba de mattemasu
4) Hasegawa Hiroki - Kirin ga kuru
5) Sato Shori - Dekke furoba de mattemasu

TV Reporters Ranking Top 5
1) Nagase Tomoya - Ore no ie no hanashi
2) Hasegawa Hiroki - Kirin ga kuru
3) Yamada Yuuki - Koko wa imakara rinri desu
4) Fujiwara Tatsuya - Ao no SP - Gakkounai Keisatsu Shimada Ryuuhei -
5) Kamenashi Kazuya - Red Eyes Kanshi Sousahan

Judges Ranking Top 5
1) Hasegawa Hiroki - Kirin ga kuru
Nagase Tomoya - Ore no ie no hanashi
3) Ikuta Toma - Kakenai!? ~ Kyakuhonka Yoshimaru Keisuke no sujigaki no nai seikatsu ~
Katori Shingo - Anonymous ~ Keishicho "Yubisatsujin" Taisakushitsu
5) Fujiwara Tatsuya - Ao no SP - Gakkounai Keisatsu Shimada Ryuuhei -

Saturday, May 22, 2021

The 107th Drama Academy Awards (Winter 2021) - Best Leading Actress


Overall Ranking Top 3
1) Ayase Haruka - Tengoku to Jigoku ~ Saiko na Futari ~
2) Kamishiraishi Mone - Oh! My Boss! Koi wa bessatsu de
3) Ueno Juri - Kansatsui Asagao 2

Voters Ranking Top 5
1) Kamishiraishi Mone - Oh! My Boss! Koi wa bessatsu de
2) Ayase Haruka - Tengoku to Jigoku ~ Saiko na Futari ~
3) Ueno Juri - Kansatsui Asagao 2
4) Takahata Mitsuki - Nijiiro Karte
5) Kanno Miho - Uchi no musume wa, kareshi ga dekinai!!

TV Reporters Ranking Top 5
1) Ayase Haruka - Tengoku to Jigoku ~ Saiko na Futari ~
2) Ueno Juri - Kansatsui Asagao 2
3) Kamishiraishi Mone - Oh! My Boss! Koi wa bessatsu de
4) Kanno Miho - Uchi no musume wa, kareshi ga dekinai!!
5) Takahata Mitsuki - Nijiiro Karte

Judges Ranking Top 5
1) Ayase Haruka - Tengoku to Jigoku ~ Saiko na Futari ~
2) Ikewaki Chizuru - Sono onna, Silver
3) Kamishiraishi Mone - Oh! My Boss! Koi wa bessatsu de
4) Ueno Juri - Kansatsui Asagao 2
5) Koshiba Fuuka - Mokomi ~ Kanojo chotto hen dakedo

Friday, May 21, 2021

The 107th Drama Academy Awards (Winter 2021) - Best Supporting Actor


Overall Ranking Top 3
1) Takahashi Issei - Tengoku to Jigoku ~ Saiko na Futari ~
2) Nishida Toshiyuki - Ore no ie no hanashi
3) Sometani Shota - Kirin ga kuru

Voters Ranking Top 5
1) Matsumura Hokuto - Red Eyes Kanshi Sousahan
2) Tamamori Yuuta - Oh! My Boss! Koi wa bessatsu de
3) Takahashi Issei - Tengoku to Jigoku ~ Saiko na Futari ~
4) Mamiya Shotaro - Oh! My Boss! Koi wa bessatsu de
5) Kikuchi Fuuma - Kakenai!? ~ Kyakuhonka Yoshimaru Keisuke no sujigaki no nai seikatsu ~

TV Reporters Ranking Top 5
1) Takahashi Issei - Tengoku to Jigoku ~ Saiko na Futari ~
2) Nishida Toshiyuki - Ore no ie no hanashi
3) Sometani Shota - Kirin ga kuru
4) Kawakami Yohei - Uchi no musume wa, kareshi ga dekinai!!
5) Okada Kenshi - Uchi no musume wa, kareshi ga dekinai!!

Judges Ranking Top 5
1) Takahashi Issei - Tengoku to Jigoku ~ Saiko na Futari ~
2) Nishida Toshiyuki - Ore no ie no hanashi
3) Sometani Shota - Kirin ga kuru
4) Motoki Masahiro - Kirin ga kuru
Kudo Asuka - Mokomi ~ Kanojo chotto hen dakedo ~

Thursday, May 20, 2021

The 107th Drama Academy Awards (Winter 2021) - Best Supporting Actress


Overall Ranking Top 3
1) Nanao - Oh! My Boss! Koi wa bessatsu de
2) Toda Erika - Ore no ie no hanashi
3) Hamabe Minami - Uchi no musume wa, kareshi ga dekinai!!

Voters Ranking Top 5
1) Nanao - Oh! My Boss! Koi wa bessatsu de
2) Hamabe Minami - Uchi no musume wa, kareshi ga dekinai!!
3) Shuri - Red Eyes Kanshi Sousahan
4) Toda Erika - Ore no ie no hanashi
5) Shishido Kavka - Red Eyes Kanshi Sousahan

TV Reporters Ranking Top 5
1) Nikaidou Fumi - Yell
2) Nanao - Oh! My Boss! Koi wa bessatsu de
3) Hamabe Minami - Uchi no musume wa, kareshi ga dekinai!!
4) Kawaguchi Haruna - Kirin ga kuru
Hirose Arisu - Shitteru Wife

Judges Ranking Top 5
1) Kusabue Mitsuko - Sono onna, Silver
2) Toda Erika - Ore no ie no hanashi
3) Hamabe Minami - Uchi no musume wa, kareshi ga dekinai!!
4) Nanao - Oh! My Boss! Koi wa bessatsu de
Eguchi Noriko - Ore no ie no hanashi

Wednesday, May 19, 2021

The 107th Drama Academy Awards (Winter 2021) - Best Theme Song


Overall Ranking Top 3
1) Luv Bias by Kis-My-Ft2 (Oh! My Boss! Koi wa bessatsu de)
2) Tadaima by Teshima Aoi (Tengoku to Jigoku ~ Saiko na futari)
3) Tabiji by Fujii Kaze (Nijiiro Karte)

Voters Ranking Top 5
1) Luv Bias by Kis-My-Ft2 (Oh! My Boss! Koi wa bessatsu de)
2) Roar by KAT-TUN (Red Eyes Kanshi Sousahan)
3) Tadaima by Teshima Aoi (Tengoku to Jigoku ~ Saiko na futari)
4) LET'S MUSIC by Sexy Zone (Dekke furoba de mattemasu)
5) Sora to Ao by Ieiri Leo (Uchi no musume wa, kareshi ga dekinai)

TV Reporters Ranking Top 5
1) Tadaima by Teshima Aoi (Tengoku to Jigoku ~ Saiko na futari)
2) Luv Bias by Kis-My-Ft2 (Oh! My Boss! Koi wa bessatsu de)
3) Tabiji by Fujii Kaze (Nijiiro Karte)
4) Kimi to mitai sekai by Kanjani 8 (Shitteru Wife)
5) Sora to Ao by Ieiri Leo (Uchi no musume wa, kareshi ga dekinai)

Judges Ranking Top 5
1) Tadaima by Teshima Aoi (Tengoku to Jigoku ~ Saiko na futari)
2) Luv Bias by Kis-My-Ft2 (Oh! My Boss! Koi wa bessatsu de)
Tabiji by Fujii Kaze (Nijiiro Karte)
4) Shuukan umaku iku youbi by Johnny's WEST (Gekikaradou)
5) Futari de ireba by Abe Mao (Ojisama to neko)

Tuesday, May 18, 2021

Preview of "Kirei no kuni" - Spring 2021


Title: Kirei no kuni きれいのくに (The country of beauty)
Official website: here
O.A. Start Date: 12 April 2021
Timeslot: Mondays at 10.45pm
Broadcast by: NHK
Total number of episodes: 8
Cast: Yoshida Yo, Renbutsu Misako, Hirahara Tetsu, Ono Karin, Hashimoto Atsushi, Kato Rosa, Aoki Yuzu, Mikami Ai, Okamoto Natsumi, Yamawaki Tatsuya, Akimoto Ryutaro & Inagaki Goro

Sunday, May 16, 2021

Preview of "Ima koko ni aru kiki to boku no koukando ni tsuite" - Spring 2021


Title: Ima koko ni aru kiki to boku no koukando ni tsuite 今ここにある危機とぼくの好感度について (Regarding the crisis here and my likability)
Official website: here
O.A. Start Date: 24 April 2021
Timeslot: Saturdays 9pm
Broadcast by: NHK
Total number of episodes: 5
Cast: Matsuzaka Toori, Suzuki An, Watanabe Ikkei, Takahashi Kazuya, Ikeda Narushi, Nukumizu Yoichi, Saiki Shigeru, Ando Tamae, Iwai Yuuki, Bando Ryuta, Yoshikawa Ai, Wakabayashi Takuya, Sakanishi Ryota, Kunimura Jun, Furutachi Kanji, Iwamatsu Ryo & Matsushige Yutaka

Friday, May 14, 2021

Preview of "Samayou Yaiba" - Spring 2021


Title: Samayou Yaiba さまよう刃 (The Hovering Blade)
Official website: here
O.A. Start Date: 15 May 2021
Timeslot: Saturdays 10pm
Broadcast by: WOWOW
Original novel by: Higashino Keigo
Cast: Takenouchi Yutaka, Ishida Yuriko, Miura Takahiro, Furutachi Kanji, Takiuchi Kumi, Inoue Mizuki, Ichikawa Riku, Namura Shin, Kawai Yumi, Kizaki Yuria, MEGUMI, Katsuya, Wada Misa, Takeuchi Miyako, Matsuura Yuya, Kirishima Reika, Tokunaga Eri, Horibe Keisuke, Honda Hirotaro & Kunimura Jun

The No.1 actresses representing the 47 prefectures in Japan as chosen by locals (Smart FLASH)

Smart FLASH conducted a survey on more than 3,600 men nationwide where they chose the No.1 actress representing their hometown prefectures. The infographics provide the top 2 for most prefectures but for those with more candidates / a larger population, they would go down all the way to the top 5 and beyond. Note that the sample size is relatively small and there are some prefectures where No.1 and No.2 are only separated by a single vote so don't be disappointed if your favourites are not named here. Besides, the poll is meant to choose the actress who the respondents felt best represents their hometowns so it's not so much to do with acting abilities or popularity.

Here are the No.1s chosen in the 47 prefectures as grouped according to regions: 


Hokkaido: Abe Natsumi
Aomori: Ou Rin (Ringo Musume)
Akita: Sasaki Nozomi
Iwate: Fukuda Moe
Miyagi: Suzuki Kyoka
Yamagata: Hashimoto Manami
Niigata: Higuchi Kanako / Baba Fumika
Fukushima: Ito Misaki
Tochigi: Ooshima Yuko
Gunma: Shinohara Ryoko
Ibaraki: Hada Michiko
Chiba: Maeda Atsuko / Maki Youko / Kiritani Mirei
Saitama: Kanno Miho
Kanagawa: Yonekura Ryoko / Shida Mirai
Tokyo: Ishihara Satomi


Toyama: Muroi Shigeru
Ishikawa: Hamabe Minami
Nagano: Takizawa Saori
Gifu: Okada Nana
Yamanashi: Komatsu Nana
Shizuoka: Nagasawa Masami
Aichi: Takei Emi
Fukui: Takahashi Ai
Shiga: Takahashi Hikaru
Mie: Abe Shizue
Nara: Ono Machiko
Wakayama: Okamoto Rei
Kyoto: Yoshioka Riho
Osaka: Sawaguchi Yasuko
Hyogo: Kitagawa Keiko


Tottori: Takimoto Miori
Shimane: Tanaka Misako
Yamaguchi: Nishimura Tomomi
Fukuoka: Kuroki Hitomi
Saga: Nakagoshi Noriko
Oita: Sashihara Rino
Nagasaki: Kawaguchi Haruna
Kumamoto: Kurashina Kana
Kagoshima: Kamishiraishi Mone
Okayama: Sakurai Hinako
Kagawa: Mizuno Miki
Hiroshima: Ayase Haruka
Tokushima: Yamashita Rio
Kochi: Hirosue Ryoko
Ehime: Tomochika
Okinawa: Aragaki Yui

Thursday, May 13, 2021

Preview of "Hitori de nomerumon!" - Spring 2021


Title: Hitori de nomerumon! ひとりで飲めるもん!(I can drink on my own!)
Official website: here
O.A. Start Date: 4 June 2021
Timeslot: Fridays 11.30pm
Broadcast by: WOWOW
Total number of episodes: 8
Original manga by: Konari Misato
Cast: Oomasa Aya, Kiriyama Ren, Ootomo Karen, Tanimura Mitsuki, Tobinaga Tsubasa, Murasugi Seminosuke & Shibuki Jun

Wednesday, May 12, 2021

Preview of "Okaeri Mone" (NHK morning drama)


Title: Okaeri Mone おかえりモネ (Welcome back, Mone)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 17 May 2021
Timeslot: Mondays to Saturdays 8am
Broadcast by: NHK
Theme Song: "Nanairo" by BUMP OF CHICKEN
Narrator: Takeshita Keiko
Cast: Kiyohara Kaya, Uchino Seiyo, Suzuki Kyoka, Makita Aju, Fuji Tatsuya, Takeshita Keiko, Nagase Ren, Tsunematsu Yuri, Maeda Kouki, Takada Hyouga, Asano Tadanobu, Natsuki Mari, Hamano Kenta, Denden, Sakaguchi Kentaro, Hirayama Yusuke, Tsukamoto Shinya, Nishijima Hidetoshi, Imada Mio, Shimizu Hiroya, Morita Misato, Inoue Jun, Takaoka Saki, Tamaoki Reo, Maiko & Sugawara Koharu etc.

Saturday, May 01, 2021

Romaji lyrics of "Presence I (feat. KID FRESINO)" by STUTS & Matsu Takako with 3exes (Theme song of "Omameda Towako to sannin no moto otto")


Title: Presence I (feat. KID FRESINO)
Artist: STUTS & Matsu Takako with 3exes
Lyrics by: KID FRESINO / butaji
Melody by: STUTS / butaji

i step in it
i'm in it
it's a mistake for definite
girls ain't look back and boys never learn that
switching side then you cry in a kitchen
you're stuck in my love
can't reach it
unzari shitari kitai shitari isogashii kokoro
anata niwa shiraretemo iin dakedo demo
kyou wo oeru eien ni chansu wa nakunaru?
nureta omoi sentakumono no you ni yureru
dejavu all i want is nothing
my radar is buzzing
gotta go if you're coming
yosomi shiteru aida ni
fushigi shitakute mata amaeteru no
kono kata to te to mimi, kimi ni kasu tame no mono
all night long sugite higashi no mado iki wo haite egaku kasa e dare wo ireyou
natsu no mukae wa kuru no ka ga fuan na haru
kono kakikake no drama niwa tsuzuki ga aru

nagareru toki ni tachidomatta toshitemo
jibun no kitamichi wa furikaeranai
kakushita kimochi wa
atarashii asa ni tateta
koohii no nigasa

kokoro no naka ni nokoru koukai ga
asai nemuri no naka de yomigaeru
ano hi no anata wa
totemo kagayaitemita
yume wa mou sameta

y'all talking way too much!
hitori ni sasete
imma roll down
you tryna say something kind
I feel stress about it
rokata ni nobiru kage
still cry about it
akiru made ikiru made
mada shiranai koto no hou ga ooi no ni doushite
zenbu shittafuri shite aruiteiru weekday
mataseteru kamo issho mono no anata wo
maa omachinasai
put a spot light on me like a moonlight
who is my starlight?
hitorimi no one night
escape to the paradise tokeru aisu
on and on feel like talking on phone not enough
you know I fall into thoughts just a moment
ahh station niwa kaketei sura mo mou tomaranai
afureta omoi wo dare mo glass niwa modosenai ga omoikaesu
uta wa sonzai no karusa wo wasureteita watashi ni mune wo kasu

machi mo hito mo omoide datte
subete ga utsurotteiku
dare ka ni deatte
soshite wakarete
mou ichido aruiteiku

ashiato wa dokomademo nobiteiku
monogatari no saki wa mienai kedo
aimai de junsui de
watashi ga jibun de kimeta
shiawase no sugata

kokoro no naka ni nokoru koukai e
taisetsu ni nando demo yobikakeru
koko kara hajimaru
atarashii asa ni mukete
yume wa mou sameta

mienai kedo oboeteiru
ienai kedo tsutaeteiru
nami ga michite shio ga hiku
tanoshii kanashii
sono saki e

Wednesday, April 21, 2021

The social media trends for today's Japanese dramas


With social media channels being a key tool in PR efforts especially for brands and companies, many Japanese dramas now have dedicated official accounts, sometimes even across different channels. However, not all of these channels deliver the same kind of results especially when you consider that one channel may be more speedy in soliciting responses while one may offer ease in seeing past posts and another can offer a more satisfying experience in visual media. Coupled with limitations such as the number of staff who man these channels or copyright restrictions e.g. the ban on Johnny's artistes' photos in the past, it can be really difficult in navigating these channels to ensure that there is a good return on the cost incurred such as in terms of time spent managing them and how to engage users with quality content. Just posting announcements to remind viewers to tune in for the broadcasts is simply not enough and a waste of such social media channels.

Besides these factors to consider, the target audience's social media habits and reasons for choosing one channel over another may affect the social media strategy of the TV stations. You may have noticed that the same TV station may open different social media channels for each of their dramas whereas some do the same for all their offerings.

Based on the recent survey conducted on Dorama World's Facebook and Twitter pages - thank you to everyone who responded, here are some observations I made based on the comments and the poll results:
- 81.2% of the Twitter followers indicated that they would choose to follow the Twitter accounts only when they wanted to keep track of official updates about Japanese dramas. However, among the Facebook followers who responded, the selection was a lot more varied with some sticking to Facebook only while others liked to use FB along with Instagram and/or Twitter. Seems like "brand loyalty" or rather "platform loyalty" is a lot stronger on Twitter.

- Surprisingly, none of the Spring 2021 dramas had an official Facebook page which seems to suggest that it was probably no longer worth setting up this from the perspective of the TV stations when the follower numbers are likely to be much smaller. Also, we have to consider the fact that these official accounts are primarily targeted at the Japanese viewers and Twitter is a very powerful and popular social media channel there. 

- With regard to the reasons why Twitter followers tended to choose Twitter only, here are the key factors: 
* Convenience - posts are presented chronologically as compared to Facebook or Instagram
* Consumes less mobile data compared to other channels
* Does not use any other social media channel besides Twitter
* More detailed information
* Information is spread faster compared to other channels
* More dramas tend to have a Twitter account

- As for the Facebook followers, many have indicated that Twitter is largely about text so they prefer other channels like Instagram for visually-rich content such as photos and videos.

In line with these observations, you can see a similar trend in the way TV stations are developing their social media strategy. 

I have compiled the follower numbers for all the Spring 2021 dramas across different channels where they must meet this criteria:
- has at least one designated account on one of these social media channels i.e. Instagram, LINE or Twitter

Disclaimer:
- NHK and WOWOW dramas have been left out of this analysis owing to the fact that these TV stations have a general social media channel for their works but no designated ones for each title.
- In addition, please take note that all numbers were taken as of 21 Apr 2021 and may be subject to change by the time you view this article or visit the corresponding social media channels.


Broadly speaking, there are three types of strategies being deployed by the TV stations:
* Single-platform approach (highlighted in yellow)
* Double-platform approach (no highlight)
* Triple-platform approach (highlighted in beige)

First of all, let's look at the dramas which have a single-platform-approach and coincidentally (or not), their unanimous choice is Twitter. Interestingly, TV Tokyo's offerings are mostly in this category except for "Tantei Hoshikamo" which is taking a double-platform approach. In terms of reach, TV Tokyo's offerings have less than 10K followers while "Tokusou 9 Season 4" and "Ichikei no Karasu" have more than 50K and 30K followers respectively. However, do note that "Tokusou 9" has been using the same Twitter account since it started while "Ichikei" is a brand new drama so the higher number of followers for the former should include those accumulated from previous seasons.

Coming to those which have a double-platform approach, you can see that the same combination was selected across every title i.e. Instagram and Twitter. As pointed out earlier, users tend to go to Twitter for more text content while Instagram is the preferred choice for visual media. By applying a two-pronged approach, they can target different users by implementing some form of differentiation between both channels and meeting unique needs of each platform's users.

Last but not least, the triple-platform approach is an add-on from the double-platform by incorporating LINE in the strategy. Generally speaking, LINE is the top communication app used among Japanese viewers so it is no surprise that they choose this over other similar apps like WhatsApp or KakaoTalk. However, if you look at the numbers, it seems that the number of followers is still on the low side when compared to the other channels but this may have the potential to grow especially among people who likes the content to be "pushed" to them via LINE instead of having to search or check for it on Twitter or Instagram. Personally, I get rather annoyed when I get too many notifications so I've resorted to turning the notifications off for some of the very active accounts I follow.

If you look at the choices across the TV stations, it appears that:
- FujiTV seems to have a tendency to "customise" its strategy for each title - with 1 drama having 1 platform and the other having 2. "Omameda Towako" is technically under Kansai TV so it's likely that the choice to have 3 platforms for this title is not so much influenced by FujiTV.
- TV Asahi favours the double-platform approach and is applying it uniformly across the board.
- TBS' minimum standard is at least 2 platforms with "Kikazaru" bucking the trend with another platform on LINE.
- NTV has always had a tendency to use LINE for its dramas but this season, "Nemesis" is the only one without a LINE account.

In terms of total follower numbers, the top two which adopt a triple-platform-approach, do have a slight advantage. However, even without the 16K or 17K from LINE, their strong following on Instagram alone would have beaten those ranked No.4 and below. Interestingly, "Koi wa Deep ni" has 3 times more followers on Instagram as compared to its Twitter account and "Kikazaru" has a similar trend of 2 times more followers on Instagram. This seems to suggest that most of its social media followers are inclined towards visual content rather than text. On the other hand, "Nemesis" which is ranked at No.3, has almost the same numbers on both Instagram and Twitter (133K vs. 123K) so that's why it ranks high at No.3 even though it has 110K less followers on Instagram as compared to "Koi wa Deep ni".

When you compare the average numbers for all platforms, you can see that some of the extreme values at both ends of the spectrum have skewed the average to a large extent. For example, the average value of Instagram followers is 69,316 but this means that only the top 4 would have been performing above this level. Likewise, the average figure of 43,035 for Twitter would mean that only 8 out of 18 titles would be performing above average. As the sample size for LINE is too small and the figures are too extreme, we will skip this part for the analysis.

Alternatively, if we are to take the median values, it gives a clearer picture on which social media accounts are doing fine. For Instagram, the median value is 49,886 so "Koi wa Deep ni", "Kikazaru", "Nemesis", "Dragonzakura 2", "Konto ga hajimaru", "Kotaroo wa hitorigurashi" and "Omameda Towako" can be considered to be doing well. 

As for Twitter, the median value of 29,724 would mean that "Nemesis". "Koi wa Deep ni", "Dragonzakura 2", "Konto ga hajimaru", Kikazaru", "Tokusou 9", "Kotaroo wa hitorigurashi" and "Omameda Towako" would be considered as performing above average.

What we can conclude is that the top 7's social media strategies seem to be working out as they are all performing above average for each of their channels. "Rikokatsu" failed to make the cut in terms of individual channels but when combined, the total number somehow helped it to stay above the median value of 55,302 for total numbers. "Tokusou 9" despite relying on just 1 channel, is still able to perform above the median while its counterparts with the same strategy all did not exceed the median.

As such, it does appear that in order to make sure that the social media strategy can at least stay at or above the median, it pays not to put all your eggs into one basket. With varied needs from users for different types of content, it may be more worthwhile to pursue a strategy that employs more than 1 platform. Then again, the other option of having more than 2 platforms may not work out as well since LINE only contributes marginally to the total. It might be more efficient to devote resources to two platforms only just like "Nemesis" which is just around 5,000 shy of the total achieved by No.2 "Kikazaru" that has 3 channels. 

Of late, a small number of dramas have branched out into video sites like TikTok and YouTube which still remains a niche area for most so it remains to be seen if they can become the third most popular social media channel choice or LINE can continue to hold on to this position. Or there may be a new challenger in time to come. For now, Twitter and Instagram looks like the popular choice for most.

Friday, April 16, 2021

Preview of "Watashi no otto wa reizouko ni nemutteiru" - Spring 2021


Title: Watashi no otto wa reizouko ni nemutteiru 私の夫は冷蔵庫に眠っている (My husband is lying inside the fridge)
Official website: here
Official Twitter: here
O.A. Start Date: 10 April 2021
Timeslot: Saturdays 11.25pm
Broadcast by: TV Tokyo
Original novel by: Yazuki Misaki
Theme Song: "Kingyosukui" by MATSURI
Cast: Motokariya Yuika, Shirasu Jin, Aoyagi Sho, Okayama Hajime, Asada Miyoko & Saito Yuki

Preview of "Risou no Otoko" - Spring 2021


Title: Risou no Otoko 理想のオトコ (The Ideal Man)
Official website: here
Official Twitter: here
O.A. Start Date: 7 April 2021
Timeslot: Wednesdays 12.40am
Broadcast by: TV Tokyo
Original manga by: Chika
Opening theme song: "No Make" by Adachi Kana
Ending theme song: "By Your Side" by Oohashi Chippoke
Cast: Renbutsu Misako, Fujii Mina, Seto Toshiki, Mikata Ryosuke & Ando Masanobu

Thursday, April 15, 2021

Preview of "Ano toki kiss shiteokeba" - Spring 2021


Title: Ano toki kiss shiteokeba あのときキスしておけば (If only I had kissed at that time)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 30 April 2021
Timeslot: Fridays 11.15pm
Broadcast by: TV Asahi
Theme Song: "Itoshii Hito" by SUPER BEAVER
Cast: Matsuzaka Toori, Asou Kumiko, Iura Arata, Miura Shohei, Nekoze Tsubaki, Rokkaku Shinji, Anan Atsuko, Uraji Nuno, Tsunoda Takashi, Fujieda Yoshiki, Kawase Riko, Itakura Takeshi, MEGUMI, Kubozuka Airu & Kishimoto Kayoko

Preview of "Kotaroo wa hitorigurashi" - Spring 2021


Title: Kotaroo wa hitorigurashi コタローは1人暮らし (Kotaroo lives on his own)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 24 Apr 2021
Timeslot: Saturdays 11.30pm
Broadcast by: TV Asahi
Original manga by: Tsumura Mami
Theme Song: "Hitori ni shinaiyo" by Kanjani 8
Cast: Yokoyama Yu, Kawahara Eito, Yamamoto Maika, Nishihata Daigo, Momota Kanako, Deguchi Natsuki, Mitsuishi Ken, Minemura Rie, Ookura Koji, Issey Ogata & Namase Katsuhisa

Wednesday, April 14, 2021

Preview of "Nakuna Kenshuui" - Spring 2021


Title: Nakuna Kenshuui 泣くな研修医 (Don't cry, Intern)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 24 April 2021
Timeslot: Saturdays 11pm
Broadcast by: TV Asahi
Original manga by: Nakayama Yuujiro
Theme Song: "konomama" by DOBERMAN INFINITY
Cast: Shirahama Alan, Nomura Shuuhei, Tsunematsu Yuri, Emoto Tokio, Kinami Haruka, Ohira Shuzo, Nagami Rea, Yoshida Uronta, Nishio Mari, Okuyama Kazusa, Takahashi Kazuya & Yamaguchi Tomomitsu

Preview of "Tantei Hoshikamo" - Spring 2021


Title: Tantei Hoshikamo 探偵☆星鴨 (Detective Hoshikamo)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 26 April 2021
Timeslot: Mondays 12.59am
Broadcast by: NTV
Theme Song: "Negative Fighter" by Hey! Say! JUMP
Cast: Arioka Daiki, Katayama Yuki, Okada Yoshinori & Horibe Keisuke

Tuesday, April 13, 2021

Preview of "Dragonzakura 2" - Spring 2021


Title: Dragonzakura 2 ドラゴン桜2
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 25 April 2021
Timeslot: Sundays 9pm
Broadcast by: TBS
Original manga by: Mita Norifusa
Cast: Abe Hiroshi, Nagasawa Masami, Takahashi Kaito, Minami Sara, Hirate Yurina, Kato Seishiro, Suzuka Ouji, Shida Sara, Hosoda Kanata, Nishiyama Jun, Nishigaki Sho, Yoshida Mizuki, Uchimura Haruka, Yamada Kinuo, Ken, Tsurugasaki Yoshiaki, Sano Hayato, Sagiri Seina, Yamazaki Ginnojo, Kiba Katsumi, Eguchi Noriko & Oikawa Mitsuhiro

Preview of "Koi wa Deep ni" - Spring 2021


Title: Koi wa Deep ni / 恋はDeepに
Official website: here
Official Instagram: here
Official LINE: here
Official TikTok: here
Official Twitter: here
O.A. Start Date: 14 Apr 2021
Timeslot: Wednesdays 10pm
Broadcast by: NTV
Theme Song: "Kaitou" by back number
Cast: Ishihara Satomi, Ayano Go, Imada Mio, Watanabe Keisuke, Fujimori Shingo, Takahashi Tsutomu, Kakei Miwako, Mizusawa Shingo, Fukuyama Shodai, Matsukuma Tsurumatsu, Hashimoto Jun, Ootani Ryohei & Kaga Takeshi

Monday, April 12, 2021

Preview of "Omameda Towako to sannin no moto otto" - Spring 2021


Title: Omameda Towako to sannin no moto otto / Hi (Omameda Towako and her three ex-husbands)
Official website: here
Official Instagram: here
Official LINE: here
Official Twitter: here
O.A. Start Date: 13 April 2021
Timeslot: Tuesdays 9pm
Broadcast by: Kansai TV / FujiTV
Theme Song: "Presence Ⅰ feat. KID FRESINO" by STUTS & Matsu Takako with 3exes
Cast: Matsu Takako, Okada Masaki, Kakuta Akihiro, Matsuda Ryuuhei, Ichikawa Mikako, Takahashi Maryjun, Yuge Tomohisa, Hirano Kirari, Hoshi Moeka, Raiku, Toyoshima Hana, Ishibashi Shizuka, Ishibashi Natsumi, Takiuchi Kumi, Kondo Yoshimasa & Iwamatsu Ryo

Preview of "Sakura no Tou" - Spring 2021


Title: Sakura no Tou 桜の塔 (The Tower of Cherry Blossoms)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 15 April 2021
Timeslot: Thursdays 9pm
Broadcast by: TV Asahi
Theme Song: "sha la la la" by Miyamoto Hiroji
Cast: Tamaki Hiroshi, Hirosue Ryoko, Okada Kenshi, Morisaki Win, Watanabe Daichi, Baba Tooru, Imoto Ayaka, Okabe Takashi, Komatsu Kazushige, Hasegawa Tomoharu, Komakine Ryusuke, Seki Tomokazu, Kobayashi Masahito, Naka Riisa, Hashimoto Jun, Takaoka Saki, Danta Yasunori, Mitsuishi Ken, Yoshida Kotaro & Shiina Kippei

Sunday, April 11, 2021

Preview of "Konto ga hajimaru" - Spring 2021


Title: Konto ga hajimaru コントが始まる (The conte begins)
Official website: here
Official Instagram: here
Official LINE: here
Official Twitter: here
O.A. Start Date: 17 April 2021
Timeslot: Saturdays 10pm
Broadcast by: NTV
Theme Song: "Ai wo shiru madewa" by Aimyon
Cast: Suda Masaki, Arimura Kasumi, Nakano Taiga, Furukawa Kotone, Kamiki Ryuunosuke, Suzuki Kousuke, Matsuda Yuuki, Asumi Rio, Ono Rina & Yonekura Reia

Preview of "Kikazaru koi niwa riyuu ga atte" - Spring 2021


Title: Kikazaru koi niwa riyuu ga atte 着飾る恋には理由があって (There is a reason for a dressed-up romance)
Official website: here
Official Instagram: here
Official LINE: here
Official Twitter: here
O.A. Start Date: 20 April 2021
Timeslot: Tuesdays 10pm
Broadcast by: TBS
Theme Song by: Hoshino Gen
Cast: Kawaguchi Haruna, Yokohama Ryuusei, Natsukawa Yui, Maruyama Ryuuhei, Nakamura An, Iio Kazuki, Yamashita Mizuki, Takahashi Fumiya, Akapen Takigawa & Mukai Osamu

Saturday, April 10, 2021

Preview of "Renai Mangaka" - Spring 2021


Title: Renai Mangaka レンアイ漫画家 (Romance Manga Artist)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 8 Apr 2021
Timeslot: Thursdays 10pm
Broadcast by: FujiTV
Original manga by: Yamasaki Sayaka
Theme Song: "Kataware" by Sato Chiaki
Opening Theme: "ZENSHiN ZENREi" by BiSH
Cast: Suzuki Ryohei, Yoshioka Riho, Maeda Goudon, Iwata Ryuusei, Konishi Sakurako, Shiraishi Shunya, Matsudai Kouya, Okudaira Daiken, Ryuusei Ryo, Kinami Haruka & Kataoka Ainosuke

Thursday, April 08, 2021

Preview of "Tokusou 9 Season 4" - Spring 2021


Title: Tokusou 9 Season 4 / 特捜9シーズン4 (Special Investigation Unit Season 4)
Official website: here
Official Twitter: here
O.A. Start Date: 7 April 2021
Timeslot: Wednesdays 9pm
Broadcast by: TV Asahi
Theme Song: "Bokura wa mada" by V6
Cast: Inohara Yoshihiko, Hada Michiko, Tsuda Kanji, Fukikoshi Mitsuru, Taguchi Hiromasa, Yamada Yuuki, Miyachika Kaito, Nakagoshi Noriko, Hara Sachie & Nakamura Baijaku

Preview of "Nemesis" - Spring 2021


Title: Nemesis ネメシス
Official website: here
Official Instagram: here
Official Twitter: here
Official YouTube: here
O.A. Start Date: 11 April 2021
Timeslot: Sundays 10.30pm
Broadcast by: NTV
Cast: Hirose Suzu, Sakurai Sho, Eguchi Yosuke, Ooshima Yuko, Ueda Tatsuya, Katsuji Ryo, Nakamura Aoi, Tomita Miu, Mishima Ayona, Hashimoto Kanna, Ishiguro Ken, Yamazaki Hirona, Maki Youko & Nakamura Tooru etc.

Wednesday, April 07, 2021

Preview of "Rikokatsu" - Spring 2021


Title: Rikokatsu リコカツ
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 16 Apr 2021
Timeslot: Fridays 10pm
Broadcast by: TBS
Theme Song: "Pale Blue" by Yonezu Kenshi
Cast: Kitagawa Keiko, Nagayama Eita, Takahashi Mitsuomi, Shirasu Jin, Ohno Ito, Tanabe Momoko, Nakata Kurumi, Matsunaga Tenma, Nakayama Masei, Matsukawa Akari, Sugawara Takuma, Ikeda Dai, Yoshida Ryouya, Shibata Yuuki, Natsuno Kotoko, Hiraiwa Kami, Miyazaki Yoshiko, Sakou Yoshi, Mitsuishi Kotono & Sano Shiro

Tuesday, April 06, 2021

Preview of "Ichikei no Karasu" - Spring 2021


Title: Ichikei no Karasu イチケイのカラス (The Crow of Ichikei)
Official website: here
Official Twitter: here
O.A. Start Date: 5 April 2021
Timeslot: Mondays 9pm
Broadcast by: FujiTV
Original manga by: Asami Rito
Cast: Takenouchi Yutaka, Kuroki Haru, Arata Mackenyu, Yamazaki Ikusaburo, Sakurai Yuki, Mizutani Kaho, Nakamura Baijaku, Masu Takeshi, Kusakari Tamiyo & Kohinata Fumiyo

Preview of "Okehazama Oda Nobunaga Haou no Tanjou" (Drama SP)


Title: Okehazama Oda Nobunaga Haou no Tanjou / 桶狭間 織田信長 覇王の誕生 (Okehazama Oda Nobunaga The Birth of an Overlord)
Official website: here
O.A. Start Date: 26 March 2021 at 9pm
Broadcast by: FujiTV
Theme Song: "shining" by Miyamoto Hiroji
Cast: Ichikawa Ebizo, Mikami Hiroshi, Hirose Suzu, Nakao Akiyoshi, Takenaka Naoto, Kitamura Kazuki, Mikata Ryousuke, Suzuka Ouji, Horii Arata, Ichikawa Botan, Horikoshi Kangen, Matsuda Ryuuhei, Kuroki Hitomi & Sato Koichi

Saturday, April 03, 2021

Preview of "Solokatsu joshi no susume" - Spring 2021


Title: Solokatsu joshi no susume ソロ活女子のススメ (Recommendations of a woman who enjoys solo activities)
Official website: here
Official Twitter: here
O.A. Start Date: 2 Apr 2021
Timeslot: Fridays 12.52am
Broadcast by: TV Tokyo
Original essay by: Asai Mayumi
Theme Song: "Genius" by Sano ibuki
Ending theme song: "Herge" by Homecomings
Cast: Eguchi Noriko, Kobayashi Kinako, Shibuya Kento & Sasaki Haruka

Preview of "Koohii ikaga deshou" - Spring 2021


Title: Koohii ikaga deshou 珈琲いかがでしょう (How about having some coffee)
Official website: here
Official Instagram: here
Official Twitter: here
O.A. Start Date: 5 April 2021
Timeslot: Mondays 11.06pm
Broadcast by: TV Tokyo
Original manga by: Konari Misato
Opening theme song: "El Fuego" by Ozawa Kenji
Ending theme song: "CHAIN" by Nulbarich
Cast: Nakamura Tomoya, Kaho, Isomura Hayato & Mitsuishi Ken
Guests lineup (up to ep 3): Adachi Rika, Kanjiya Shihori, Yamada Anna, Usuda Asami, Totsugi Shigeyuki, Kote Shinya, Kakei Miwako, Takito Kenichi & Maruyama Tomomi

Preview of "Karei naru ichizoku" - Spring 2021



Title: Karei naru ichizoku 華麗なる一族 (The Grand Family)
Official website: here
O.A. Start Date: 18 April 2021 
Timeslot: Sundays 10pm
Broadcast by: WOWOW
Original novel by: Yamasaki Toyoko
Total number of episodes: 12
Cast: Nakai Kiichi, Mukai Osamu, Uchida Yuki, Fujigaya Taisuke, Asou Yumi, Yoshioka Riho, Matsumoto Honoka, Kaname Jun, Mimura Rie, Sasamoto Reina, Fukumoto Riko, Ishizaka Koji, Takashima Masanobu, Ishiguro Ken, Tanaka Rena, Kato Masaya, Kudo Asuka, Manda Hisako, Shinkawa Yua, Miyata Toshiya, Rokkaku Seiji, Komoto Masahiro, Nukumizu Yoichi, Horibe Keisuke, Inoue Hajime, Hosoda Yoshihiko, Nagashima Toshiyuki, Iida Kisuke, Hasegawa Hatsunori, Nakamura Ikuji, Ogura Hisahiro, Onodera Akira, Aijima Kazuyuki, Ibu Masato, Moro Morooka, Magy & Otoo Takuma

Thursday, April 01, 2021

All you want to know about Kabushikigaisha TOKIO / TOKIO Inc.


 As per my tweets and Facebook posts in the early hours of 1 April 2021, Kabushikigaisha TOKIO (株式会社TOKIO) i.e. TOKIO Inc. has begun operations by launching its official website, 2-min introductory corporate video and official Twitter page . I thought that it would be good for those who are interested in knowing more about the company and/or read some trivia related to it so here are some key points sourced from information on their website and the media. Of course, for more information, do keep a lookout on their official channels for further updates.

As a longtime TOKIO fan since 1996, I can't deny that it's a bit sad to see the changes from 5->4->3. However, just like what happened when ARASHI went on hiatus, I think the positivity out of this change actually exceeds whatever sadness I feel. In fact, in TOKIO's case, the group name, branding and the three of them still being engaged in group activities are what makes this a lot more bearable and uplifting. Looking at them smile with a vision for the future and seeing how there's so much potential for them to achieve beyond what they did as an idol group/band, I think the direction which TOKIO Inc. is heading towards might prove to be an example for future groups/artists to emulate as they reach the maturity stage of their careers.


- The official website was launched at midnight on 1 April 2021.

- The 2-min long introductory video was shot in Nihonbashi, the centre and business district of Tokyo, and Fukushima Prefecture which has long been regarded as the second hometown of TOKIO due to the amount of work they did in DASH-mura and DASH-jima for NTV's variety show "The Tetsuwan Dash!!". It features the trio walking along the street in Nihonbashi in suits (supposedly signaling a new step in life they have taken with the establishment of this company) and how they go to a forest in Fukushima to chop down a tree so as to get timber for their wooden namecards. 

- According to this article and TOKIO Inc., the 12mm-thick namecards are thicker than the usual paper versions and this thickness is a reflection and symbol of TOKIO's history to date. The front of the namecard shows the member's name and title in the company while the reverse shows the company's name and logo.


- The logo designed by the company is made up of three wooden logs bound together by three red strings so this represents the three members of TOKIO. The red colour on the logo was personally painted by the members.

- The Fukushima Prefectural Government announced on its website today that a TOKIO section has been set up within the government office's Planning and Coordination Division which is in charge of promoting Fukushima Prefecture. The section will be the concierge/link between the division and TOKIO Inc. as both sides collaborate on the prefecture's PR activities through the new project titled "Fukushima wo tanoshinde morau" (Enjoy Fukushima).

- The motto of the company reflects a change in stance from "Do it yourself" to "Do it ourselves" i.e. calling everyone to join TOKIO in participating in their activities.

- The 5 letters of TOKIO now stand for i.e. Team -> Oneness -> Knot -> Idea -> Ours. It means becoming a TEAM now to become ONE, with a firm KNOT in our hearts and pondering over IDEAs so that we can make the future OURS.

- The website has greeting messages from the president Joshima Shigeru, vice-president cum planning director Kokubun Taichi and vice-president cum PR director Matsuoka Masahiro where they talk largely about tapping on their experience over the years to spread awareness of what they know so that this contributes to creating new skills and knowledge useful for the future. They also mention the importance of being hands-on with what they are going to create in future.

- The website talks about the three pillars of their business concept being: spreading awareness of the things created nationwide, forming collaborations and creating things with the people they are involved with. 

- The section calling upon everyone to join TOKIO in their activities is still under construction though so it remains to be seen how they plan to involve the public in this aspect.