Top 20 celebrities with the highest CM exposure in 2016 (Video Research)

Numbers in brackets refer to the positions held in 2015 and the time presented here is the total amount of CM airtime for the entire year in seconds:

Top 20 in the Kanto region
1) Matsuda Shota - 290,025 secs (4)
2) Kiritani Kenta - 282,585 secs (3)
3) Ueto Aya - 270,960 secs (2)
4) Hamada Gaku - 260,085 secs (1)
5) Kiritani Mirei - 216,585 secs (61)
6) Suda Masaki - 210,215 secs (81)
7) Arimura Kasumi - 201,155 secs (8)
8) Ayase Haruka - 191,255 secs (6)
9) Nishijima Hidetoshi - 186,090 secs (7)
10) Ayano Go - 171,225 secs (17)
11) Higuchi Kanako - 164,490 secs (9)
12) Hirose Suzu - 157,605 secs (5)
13) Nakajo Ayami - 150,840 secs (222)
14) Nanao - 150,675 secs (21)
15) Yoshida Yo - 148,315 secs (41)
16) Dante Carver - 147,835 secs (10)
17) Matsuko Deluxe - 143,205 secs (57)
18) Abe Hiroshi - 143,010 secs (19)
19) Tsumabuki Satoshi - 130,890 secs (22)
20) Takahata Mitsuki - 129,240 secs (45)

Top 20 in the Kansai region
1) Ueto Aya - 315,885 secs (1)
2) Matsuda Shota - 255,855 secs (4)
3) Kiritani Kenta - 253,350 secs (3)
4) Hamada Gaku - 235,455 secs (2)
5) Ayase Haruka - 187,590 secs (6)
6) Nishijima Hidetoshi - 187,170 secs (5)
7) Suda Masaki - 185,015 secs (80)
8) Arimura Kasumi - 171,315 secs (7)
9) Kiritani Mirei - 170,925 secs (87)
10) Matsuoka Shuzo - 151,575 secs (11)
11) Matsuko Deluxe - 149,835 secs (47)
12) Sasaki Kuranosuke - 144,345 secs (94)
13) Hirose Suzu - 135,275 secs (8)
14) Ayano Go - 134,890 secs (20)
15) Karata Erika - 125,055 secs (186)
16) Karasawa Toshiaki - 124,230 secs (10)
17) Nakajo Ayami - 120,225 secs (184)
18) Yoshida Yo - 119,310 secs (43)
19) Higuchi Kanako - 118,890 secs (13)
20) Abe Hiroshi - 113,900 secs (21)

Top 20 in the Nagoya region
1) Kiritani Kenta - 266,130 secs (2)
2) Matsuda Shota - 264,975 secs (3)
3) Kiritani Mirei - 256,860 secs (26)
4) Hamada Gaku - 243,000 secs (1)
5) Ueto Aya - 223,935 secs (4)
6) Suda Masaki - 193,715 secs (66)
7) Arimura Kasumi - 175,695 secs (5)
8) Ayase Haruka - 168,615 secs (7)
9) Nishijima Hidetoshi - 162,135 secs (6)
10) Kagawa Teruyuki - 144,135 secs (27)
11) Suzuki Chinami - 142,860 secs (88)
12) Matsuoka Shuzo - 139,860 secs (12)
13) Ayano Go - 138,660 secs (18)
14) Abe Hiroshi - 128,040 secs (20)
15) Higuchi Kanako - 127,590 secs (11)
16) Hirose Suzu - 126,575 secs (8)
17) Nakajo Ayami - 121,305 secs (218)
18) Yoshida Yo - 120,345 secs (39)
19) Dante Carver - 114,600 secs (14)
20) Baba Toru - 112,320 secs (406)

Source: Video Research