Just in case you wonder why I've only shared videos from certain dramas, that's not because I want to promote them over the rest. Some TV stations actually impose geographical restrictions on who gets to watch their video content on their websites or YouTube pages. That effectively means that if your IP address is not in Japan, you can't even watch it. In particular, FujiTV, NTV and WOWOW are doing this so that's why you will notice that I've not been able to share trailers of their dramas unless someone uploads the videos on external sites like YouTube or Dailymotion. I will continue searching for the trailers but there is a high chance that I might not be able to find any so I seek your understanding in this regard.
Due to this restriction issue, I get really annoyed at how the Japanese media companies are using protectionism in the wrong way and excessively. Much as I understand copyright concerns they may have over content being readily available on the Internet, in this time and age, if you don't use the Internet to your benefit, that's going to hurt you in the long run. In this regard, some companies like TBS is actively using all sorts of SNS portals such as Facebook, Twitter, Instagram or even LINE to promote their TV programmes. It's better to let people know what you offer rather than keep it all to yourself. Who knows if someone might be a content purchaser overseas and your programmes may just be sold to an overseas audience because of this awareness campaign? Not having the content available to the world doesn't mean that you can protect your content from abuse. Moreover, I am talking about the promotional trailers which should be seen by as many people as possible. I can understand about not uploading the entire programme online for people to watch but these are trailers meant for promotional use we are talking about. There is no meaning to it if people can't watch them in the first place. It frustrates me a lot because here I am, trying to boost awareness and share news but the official mediums try to stop you with such measures. It's as if telling me that they don't need people outside of Japan to know about what they offer.
In this regard, the South Korean media seems to be better at manipulating the Internet to boost awareness and influence of their pop culture. I don't necessarily think that they churn out better content than the Japanese counterparts in all areas or that K-culture is more influential than J-culture but the South Koreans are really good at using the Internet to garner fans and expand their reach outside the domestic market. Not only do they have promotional music videos available online by respective agencies, TV stations do not shy away from providing whole programmes on their YouTube pages e.g. KBS and even provide subs for overseas audiences. You don't hear about Japanese music videos having millions of views on YouTube because they usually get taken down very quickly if someone uploads them. This is really ridiculous considering that PVs are meant to be seen by fans and yet people outside of Japan can't see them. How about those within Japan? Do they all have access to music programmes or channels like MTV to watch these? So who ultimately gets to watch such PVs? Or can they only watch snippets of them on variety/news shows? If you don't want people to see those videos, don't make them in the first place. If you don't want people to know about your content, don't even promote them. On the other hand, movie companies are more open to sharing their content and I guess that has to do with the nature of their business where films can go overseas more easily compared to TV programmes.
Much as I understand that the Japanese market is actually big enough to sustain the domestic artistes to a certain extent, there is a need to branch out in case the market shrinks or gets hit by some uncontrollable factors. Don't they want their works to be seen and appreciated outside of Japan? I simply cannot fathom the rationale of keeping everything to yourself especially the TV stations which use the geographical blocking method to stop people from watching your videos. Seriously, for FujiTV in particular, you are already at the bottom of the ratings race and yet you still don't want to do something about expanding your reach and marketability of your works. You can only wonder what goes on in the minds of the people who decide to impose such restrictions.
If you have any thoughts on this issue, please feel free to share them via the comments section.