Success of "Hanzawa Naoki" spurs spike in sales of the original novels

The success of TBS summer drama "Hanzawa Naoki" has brought about a spike in the sales of the novels by Ikeido Jun which the drama is based on. The books i.e. "Oretachi Bubble Nyuukougumi" and "Oretachi Hana no Bubblegumi" had sold 500,000 copies prior to the drama's O.A. since their respective releases in 2004 and 2008. Just before the drama's first O.A. on 7 July, these two titles had only sold 478,000 copies in total but orders started flooding in to the publisher on the following day. To date, "Oretachi Bubble Nyuukougumi" has sold 918,000 copies while "Oretachi Hana no Bubblegumi" has sold 770,000 copies.

As for the drama, it has also been climbing steadily upwards since its first broadcast i.e. 19.4% -> 21.8% -> 22.9% -> 27.6%.

Source: Sponichi