Oricon tabulated the total amount of TV CM airtime in the Heisei era (between 1 Jan 1989 and 31 Dec 2018 on the 5 key TV stations in the Kanto region i.e. NTV, TV Asahi, TBS, TV Tokyo and FujiTV) to come up with the top 20 CM celebrities ranking as follows. The first number is the total amount of CM airtime while the second number is the total number of times which the celebrity's CMs were shown on TV:
1) Ueto Aya - 3,214,220 seconds / 198,002 times
2) Kimura Takuya - 2,223,185 seconds / 125,133 times
3) Tokoro George - 2,038,575 seconds / 129,165 times
4) Abe Hiroshi - 2,027,205 seconds / 116,726 times
5) Ayase Haruka - 1,892,030 seconds / 105,839 times
6) Higuchi Kanako - 1,788,995 seconds / 101,880 times
7) Tamaki Hiroshi - 1,779,310 seconds / 96,139 times
8) Nakama Yukie - 1,724,905 seconds / 103,772 times
9) Karasawa Toshiaki - 1,708,795 seconds / 106,716 times
10) Katori Shingo - 1,668,755 seconds / 100,858 times
11) Ichiro - 1,662,865 seconds / 93,768 times
12) Tsumabuki Satoshi - 1,635,890 seconds / 85,690 times
13) Yonekura Ryoko - 1,627,770 seconds / 104,078 times
14) Nakai Masahiro - 1,551,380 seconds / 95,642 times
15) Yakusho Koji - 1,548,560 seconds / 90,644 times
16) Oda Yuji - 1,546,310 seconds / 94,205 times
17) Wada Akiko - 1,528,950 seconds / 72,854 times
18) Nishida Hikaru - 1,468,470 seconds / 91,580 times
19) Fujiwara Norika - 1,468,290 seconds / 90,000 times
20) Kanno Miho - 1,396,775 seconds / 84,699 times
Source: Oricon
1) Ueto Aya - 3,214,220 seconds / 198,002 times
2) Kimura Takuya - 2,223,185 seconds / 125,133 times
3) Tokoro George - 2,038,575 seconds / 129,165 times
4) Abe Hiroshi - 2,027,205 seconds / 116,726 times
5) Ayase Haruka - 1,892,030 seconds / 105,839 times
6) Higuchi Kanako - 1,788,995 seconds / 101,880 times
7) Tamaki Hiroshi - 1,779,310 seconds / 96,139 times
8) Nakama Yukie - 1,724,905 seconds / 103,772 times
9) Karasawa Toshiaki - 1,708,795 seconds / 106,716 times
10) Katori Shingo - 1,668,755 seconds / 100,858 times
11) Ichiro - 1,662,865 seconds / 93,768 times
12) Tsumabuki Satoshi - 1,635,890 seconds / 85,690 times
13) Yonekura Ryoko - 1,627,770 seconds / 104,078 times
14) Nakai Masahiro - 1,551,380 seconds / 95,642 times
15) Yakusho Koji - 1,548,560 seconds / 90,644 times
16) Oda Yuji - 1,546,310 seconds / 94,205 times
17) Wada Akiko - 1,528,950 seconds / 72,854 times
18) Nishida Hikaru - 1,468,470 seconds / 91,580 times
19) Fujiwara Norika - 1,468,290 seconds / 90,000 times
20) Kanno Miho - 1,396,775 seconds / 84,699 times
Source: Oricon
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