2018 Ranking of celebrities with the most CM deals (Nihon Monitor)

This ranking released by Nihon Monitor list the top celebrities with the most CM deals between 1 January 2018 and 30 November 2018. The number of CM deals held by each celebrity is presented within the brackets:

Top male celebrities with the most CM deals
1) Degawa Tetsuro (14)
2) Akiyama Ryuji / Takahashi Issei (11)
3) Nishikori Kei (10)
4) Aiba Masaki / Endo Kenichi / Sakurai Sho / Sandwich Man / Nagatomo Yuto / Ninomiya Kazunari (9)
5) Uchimura Kohei / Kamiki Ryuunosuke / Saito Takumi / Nagase Tomoya / Nishijima Hidetoshi / Hamada Gaku / Matsushige Yutaka / Matsumoto Jun (8)

Top female celebrities with the most CM deals
1) Shiraishi Mai (18)
2) Hirose Suzu (15)
3) Arimura Kasumi / Rola / Watanabe Naomi (12)
4) Ayase Haruka / Kawaei Rina / Saito Asuka / Nishino Nanase / Yoshida Yo (11)
5) Ashida Mana (10)
6) Aragaki Yui / Iitoyo Marie / Ishihara Satomi / Ueto Aya / Kitagawa Keiko / Seino Nana / Takahata Mitsuki / Tsuchiya Tao / Nanao / Hirose Arisu / Fukada Kyoko / Matsuoka Mayu (9)
7) Asami Kokoro / Kimura Fumino / Kiritani Mirei / Komatsu Nana / Nakajo Ayami / Hamabe Minami / Honda Miyu / Miyazaki Aoi / Yoshioka Riho (8)

In case you are wondering, here are the CM kings and queens for the past 5 years:

Male celebrities
2017: Endo Kenichi (12)
2016: Aiba Masaki / Nishikori Kei (12)
2015: Aiba Masaki (12)
2014: Sakurai Sho / Matsuoka Shuzo (11)
2013: Ishikawa Ryo (12)

Female celebrities
2017: Rola (15)
2016: Yoshida Yo (13)
2015: Ueto Aya (13)
2014: Rola (14)
2013: Takei Emi (17)

Source: Oricon