Sunday, July 22, 2012

The price tags which popular actresses supposedly charge for drama appearances and potential ratings they bring in (Nikkan Gendai)

Nikkan Gendai recently published a ranking of actresses in terms of the amount they supposedly charge for each drama episode and the potential ratings they are expected to secure for their dramas.

1) Matsushima Nanako / More than JPY 2.5m / 12.4%

2) Ayase Haruka / More than JPY 2.2m / 12.1%

3) Ueto Aya / More than JPY 2m / 11.9%
4) Nagasawa Masami / More than JPY 2m / 9.7%
5) Amami Yuki / More than JPY 2m / 8.9%
6) Koizumi Kyoko / More than JPY 2m / 8.4%
7) Yonekura Ryoko / More than JPY 2m / 7.9%
8) Nakama Yukie / More than JPY 2m / 5.5%

9) Suzuki Kyoka / More than JPY 1.8m / 5.9%

10) Matsushita Nao / More than JPY 1.7m / 8.7%

11) Takeuchi Yuko / More than JPY 1.6m / 11.7%
12) Kanno Miho / More than JPY 1.6m / 11.4%
13) Maki Youko / More than JPY 1.6m / 10.7%
14) Horikita Maki / More than JPY 1.6m / 10.5%
15) Kichise Michiko / More than JPY 1.6m / 10.1%
16) Fukada Kyoko / More than JPY 1.6m / 9.4%
17) Shibasaki Kou / More than JPY 1.6m / 9.3%
18) Maeda Atsuko / More than JPY 1.6m / 4.9%

19) Kitagawa Keiko / More than JPY 1.5m / 11.2%
20) Ashida Mana / More than JPY 1.5m / 11.1%

Matsushima Nanako is enjoying a resurgence in her career after "Kaseifu no Mita" became a phenomenal hit but given the high price tag she supposedly commands, it could be why she doesn't appear in as many dramas or movies like many of her counterparts who charge lesser and can bring in as many viewers as her. Likewise in the JPY 2m club (with the exception of Ueto Aya), it looks like these actresses' price tags don't seem to justify the below-10% ratings they bring in. In contrast, the JPY 1.6m club looks like a better deal for TV stations and movie companies. Of course, this type of ranking may not be truly accurate since price tags are usually confidential information and potential ratings of a drama depends a lot on the co-stars and story as well.

Source: Nikkan Gendai

4 comments:

steeve said...

thanks for the info. But i am not sure to understand. For exemple maeda atsuko win 1 millions 600 000 dollars for each episode? and aya ueto 2 millons dollars?

Chiaki said...

Hi Steeve,

As Maeda Atsuko is a highly popular member in AKB48, it is likely that this contributes to her rather high commanding price of JPY 1.6m. However, she hasn't had that many dramas/movies to her name and isn't really known for being an actress strong enough to bring in the viewers yet, you can see that her potential rating is just 4.9% despite her high price tag.

Ueto Aya has been around much longer (since she was a teenager) and is very popular with the sponsors. She used to be the CM queen and is still pretty much in the top positions for most endorsement deals. I'm guessing that her popularity is one key factor resulting in her high price tag. Her recent dramas have done fairly OK as well so I guess that's why her commanding price is so high and she also brings in a good share of the ratings for the TV stations.

steeve said...

thanks for the reply but, my question was not to compare the two actress. It was just exemple to know if the salary is in yen or in dollars and if it's just the salary for a complete drama or for each episode.

Chiaki said...

Hi steeve, the figures are quoted in terms of Japanese yen and it's on a per episode basis.