To celebrate "Shazai no Ousama" being a hit in the theatres, a thanksgiving ceremony was held on 10 October which was attended by the lead Abe Sadao and girls group E-girls who sings the theme song and appeared in the ending of the film. The movie features Abe as a professional in apologies as he guides various people get out of difficult situations through apologising. In just 12 days, there were 779,000 cinema visits and ticket sales reached the JPY 952m mark.
Source: Sponichi
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