Summer 2009 first episode ratings report

Now that all dramas in Summer 2009 have begun their run, it's time to assess their performance based on their debut episode. Here is the ranking of the dramas:

1) Kyuumei Byoutou 24 Ji Part 4 (FujiTV) - 20.3%
It's for the story, Eguchi Yosuke + Matsushima Nanako and a stable of competent actors in the supporting cast. I have high hopes for this and expect that it will not let me down.

2) Ninkyou Helper (FujiTV) - 17.5%
The concept is quite interesting - the underworld and the elderly healthcare sector. Coupled with the fact that Kusanagi Tsuyoshi is back, it increases the hype about this drama. HOWEVER, there are some flaws here and there so I'm not completely satisfied so far. More on that when I write the review. I guess the biggest redeeming factor is that they do not make Kusanagi's role clean and wholesome right from the start especially after that scandal but it will be boring if Tsubasa Hikoichi does turn over a new leaf completely at the end.

3) Karei Naru Spy (NTV) - 15.6%
I'm at a loss for words about this. At least for the first episode, it tries to balance tension, suspense and humour at the same time. HOWEVER, some of the jokes are seriously lame. And the retro style of fashion and things amidst the modern time setting seems quite out of place. I will give it a chance over the next few episodes to see if it still interests me.

4) Buzzer Beat (FujiTV) - 15.5%
Although I entertained thoughts of watching this for Itou Hideaki, I think Yamapi + Kitagawa Keiko is enough to keep me away. And the story doesn't interest me at all, especially when I hate seeing weak guys as the lead character.

5) Kanryoutachi no Natsu (TBS) - 14.5%
Very serious theme but there's a strong cast of actors holding things afloat. Still watching this.

6) Kochikame (TBS) - 12.2%
No matter how big a hit is Kochikame (in terms of anime or manga), I am still not drawn to it. The story seems cliche (hero saving the situation etc) and I am not particularly fond of the cast except for Karina who impressed me in Love Shuffle. The moral of the story is, I'm not watching this.

7) Tonari no Shibafu (TBS) / Orthros no Inu (TBS) - 11.4%
Tonari no Shibafu reminds me too much of Double Kitchen starring Yamaguchi Tomoko years ago. No particular interest.
Orthros no Inu seems OK so far but I have my reservations about some areas. Refer to my detailed Ep 1 review for more info.

9) Otomen (FujiTV) - 9.6%
Other than Liar Game, Life and SP which interested me, this timeslot's selection usually doesn't appeal to me.

10) Meido Deka (TV Asahi) - 9.5%
Not keen.

11) Akahana no Sensei (NTV) - 9.4%
Although Kobayashi Satomi appears here, Ooizumi Yo and the story doesn't really interest me.

12) Dandy Daddy (TV Asahi) / Call Centre no Koibito (TV Asahi) - 9.3%
Not keen.

14) Koishite Akuma (FujiTV) - 8.5%
A Japanese remake of Twilight?!

15) Saru Lock (NTV) - 7.3%
Not keen.

The titles which I highlighted in purple are those which I've started watching or am going to watch. It is surprisingly that my selection for this season so far are managing to stay afloat above the 10% mark but it is still too early to judge. The first episode's rating is rarely an accurate indication of what is to come as the season progresses. Here are two trends that I noticed based on the figures:

1) Johnny's Jimusho artistes out in full force?
Just look at it, we have the veterans like Kusanagi Tsuyoshi, Katori Shingo, Nagase Tomoya, the half-seniors with some experience like Takizawa Hideaki, Nishikido Ryo, Yamashita Tomohisa and newbies like Nakayama Yuuma. Of course, a drama's success or failure does not depend solely on the cast or lead actor. However, it certainly doesn't look nice to have most of them struggling to keep things going. Nakayama's drama has been languishing in single-digit category, Yamapi, Katori, Takki, Nishikido all came up with ratings which went exactly the opposite way of expectations. Especially for Katori where TBS is said to have dumped lots of money and attention on Kochikame, the figures certainly don't justify the investment. Currently, based on the situation so far, only Ninkyou Helper looks set to stay above the 15% mark and may give Kyuumei a run for its money when it comes to the battle for No.1 this season.

2) The trend of irregular first broadcast gets more prominent
As I've mentioned before, TV stations are now showing the first O.A. at a different date as compared to the usual starting period. This season, most dramas began in the period of 1 July to 18 July. However, other than Kyumei 4 which was delayed due to Eguchi Yosuke's injury, the rest of them seemed to have done it on purpose: Saru Lock (23/7), Orthros no Inu (24/7), Meido Deka (26/6), Kochikame (1/8) and Otomen (1/8). Close to half of the dramas this season had vastly different starting dates. What was the rationale for the delay? Did it give the crew more time to do their work? Was it unfair to those who began their run on time to fit the regular season? And it certainly isn't fair to compare ratings especially when adhoc events can skew the ratings. If the dramas aren't shown in the same period, these simply isn't any point to compare.

It is still early to say who will win the race at the end. Hopefully, the first ratings report can give you some insight into who are looking like favourites and who are the dark horses. Do feel free to write your views in the comments section!