Update to the Spring 2012 ratings race - 21 May 12

With the conclusion of last week's run, here is the current ranking based on average ratings:

Those above 10%...
1) Kagi no Kakatta Heya 16.18%
2) ATARU 15.82%
3) 37-sai de Isha ni Natta Boku 13.58%
4) Mikeneko Holmes no Suiri 13.41%
5) Legal High 11.76%
6) Hanchou 5 11.08%
7) Answer 10.12%

And those below 10%...
8) W no Higeki 9.59%
9) Toshi Densetsu no Onna 9.55%
10) Kaeru no Oujosama 9.43%
11) Papadoru! 9.09%
12) Mou Ichido Kimi ni, Propose 8.55%
13) Cleopatra na Onnatachi 7.80%
14) Mirai Nikki 7.10%
15) Kazoku no Uta 3.98%

Interestingly, if you look at the OA days of the top 7, 5 out of 7 are shown between Mondays and Wednesdays. ATARU and Mikeneko are the only ones bucking this trend since they are shown during the weekend. It could reflect a new viewing pattern where people tend to stay home at the beginning of the week and go out at night from Wednesdays onwards. ATARU is shown at 10pm on Sundays so it probably benefited from the fact that people would have been home by that time if they have to work on Monday. Mikeneko is a family-friendly timeslot so it could have helped that parents are watching this with their kids.

With half of the dramas floating and half sinking below 10%, it really makes me wonder what would happen come next season where you have the summer holidays coming up. Now, that's a period where most people would be going somewhere for their vacations and this is likely going to hit harder than the Golden Week holidays which lasted for only a week or so.

There's a shuffle between No.3 and No.4 which should bring no surprises since 37-sai de Isha ni Natta Boku has been getting around 13% while Mikeneko is getting 12% despite the latter having a stronger start. ATARU bounced back strongly yesterday with 17.4% so there's only a small margin separating the two. Kagi's broadcast tonight must get at least 14.62% in order to ensure that its average is the same as ATARU. Looks like the battle between these two isn't going to be as clearcut as I thought. Might be a razor-thin margin come June.