Summer 2009 Drama Ratings Ranking

The summer season has finally ended and the autumn season is already underway with most of the dramas having made their debut. Sorry about the late ratings report because of my tight schedule these days. I've been having so little time to watch the dramas and movies of late but I guess that I will be able to write more after my exams are over. By then, I would have another list of dramas to blog on from the current season. Nonetheless, I'm still enjoying the task of writing reviews even though I may have lots of backlog to clear. Can you believe that I have still not finished the review of Zenigeba (Winter 09) and Mr.Brain? Well, I have so many good things to say about the former and too many bad things to complain about the latter so that explains the delay. Bear with me if you are waiting for the reviews. They will come but probably at a later date.

Frankly speaking, this summer season has been rather disappointing. Pre-season, I selected only 5 dramas from the field of 15 so this goes to show how "interesting" the offering was, at least to me. This wasn't surprising because summer dramas have been seen as boring and long-regarded as "fillers" after the big-budget spring dramas and before the autumn offering comes up. As such, most TV stations seem to be pulling back when it comes to summer dramas. In recent years, there have been relatively good offerings in summer e.g. last year's "Tomorrow" and "Maou" but this label of boring dramas is almost like a unremovable stigma for the summer season and fails to stir up viewer interest.

You may be surprised to see that the top 3 for summer 2009 are ALL from FujiTV. However, there may be a good reason for this. It doesn't mean that all three dramas are of top-notch quality. Comparing them with the competition will probably give you an inkling as to why they won.

First of all, we have "Kyuumei Byoutou 24 Ji Part 4" as the winner for this season with an average of 19.20%. If you want to take into consideration the 4-part SPs before the official O.A., the average is still well-above 2nd-placed "Ninkyou Helper" i.e. 17.13% vs. 15.02%. Frankly speaking, if not for the unfortunate accident involving Eguchi Yosuke before the O.A., viewer interest might not have been so high. The delayed telecast succeeded in boosting viewer interest which explains why it got an above-20% rating for its first episode. Mind you, no other drama had an episode above 20% throughout the whole season. However, if you have read my review, all I can say that it was a bit sloppy at times in terms of production. I am guessing that the accident caught the crew off-guard so there were a lot of changes which worked out not to be their advantage. To date, I still think that Part 3 was the best or should I say more well-rounded.

In 2nd place, we have "Ninkyou Helper" with an average of 15.02%. Again, this drama had an unexpected boost through Kusanagi Tsuyoshi's run-in with the law in April this year. For those who are unaware of what happened, just click the artiste news tag to see the archives. Right before the drama even began filming, it was said to be doomed because people thought that Kusanagi's image suffered such a big dent that people would not be interested to see this drama. Then, the unthinkable happened because Kusanagi got his role back and the drama did quite well. Seems like his potrayal of a nasty guy was timely since it would have been suicide if his role was another goody-two-shoes character. Although I have not finished watching this yet, the first 3 episodes were passable at the very least but not to the extent of being extremely satisfying. I can only pass my verdict after watching this.

As for No.3, we have Buzzer Beat starring Yamashita Tomohisa and Kitagawa Keiko with an average rating of 14.37%. Most of the time, love stories would do OK unless the plot is simply lousy. I didn't watch this drama so I have nothing to comment. Again, this drama also experienced a small scare when it was revealed that Yamashita had H1N1 and filming had to be delayed for a while. Luckily, the OA wasn't affected in the end.

Do you notice 2 similarities between the Top 3?

1) A sudden incident almost derailed the O.A. of the drama i.e. Eguchi's accident, Kusanagi's scandal and Yamashita's sickness.

2) They all have themes which are traditionally deemed to be ratings winners i.e. medical dramas, social themes and love stories.

This brings me to my point why the others fared not as well. The rest of the competition were too niche in their target audience. Most of the time, it's either you love it or hate it so the viewership base is naturally smaller, irrespective of the timeslot. Of course, the Top 3 had so-called golden timeslots but in this era, even midnight dramas can do well. As such, I think that the genre was probably the key factor in deciding this season's winner.

4) Karei Naru Spy (NTV) - 11.12%
This is yet another example of extremes. Frankly speaking, I didn't know how to comment on the first episode after watching it. I hated the lame jokes but I thought some parts were OK. I am still undecided about whether to proceed.

5) Tonari no Shibafu (TBS) - 9.73%
The traditional old story of mother-in-laws vs. daughter-in-laws. Well, there were so many similar themed dramas in the past so I'm very sick of this genre. It doesn't help that the cast wasn't appealing to me other than Seto Asaka.

6) Kochikame (TBS) - 9.27%
This is a drama which began with a bang literally (the CD release and event) but went out with a fizzle. The main grouse was the low quality of production and not staying true to the original. I haven't watched this, I don't know the story of the manga or anime so I really couldn't comment. However, just one glance at the trailer killed my interest.

7) Kanryoutachi no Natsu (TBS) - 9.05%
This is a serious drama and with a bunch of stern-looking men. I guess this is probably something housewives wouldn't want to watch unless they want to ogle at a particular actor. Frankly speaking, the premise of the story seems interesting but the atmosphere from the first 10 minutes of the debut episode makes me undecided again about whether to proceed.

8) Orthros no Inu (TBS) - 8.42%
The problem with this is the same as Kochikame. The TV station tried to heighten expectations but it disappointed me, at the very least. From the first 4 episodes, I can find so many irregularities or illogical points which is killing my interest. I still don't know whether I should proceed because Nishikido wasn't as outstanding as he was in Last Friends and Takizawa doesn't interest me.

9) Akahana no Sensei (NTV) - 8.33%
I didn't watch this. Despite Kobayashi Satomi's presence, I still wasn't keen to watch this. I don't know whether it was the story or Ooizumi Yo which failed to interest me.

10) Meido Deka (TV Asahi) - 8.22%
Another niche drama for those who like young girls in a detective role. I like Fukuda Saki but I hate this type of stories.

11) Koishite Akuma (FujiTV) 6.69%
This seemed to be riding on the successful wave of "Twilight" but it reeked of a last-minute patch-up production. Vampire and human love stories are not my cup of tea especially when it is presented in this manner. I don't like the lead actor as well.

12) Dandy Daddy (TV Asahi) - 6.59%
I didn't watch this.

13) Call Center no Koibito (TV Asahi) - 6.14%
Although Mimura impressed me with her performance in Zenigeba, I wasn't tempted to watch this at all. I think it's the story. As for Koizumi Kotaro, I'm pretty neutral towards him.

14) Saru Lock (NTV) - 4.65%
This is obviously targeted at guys. Although I didn't watch this, reading reviews about this drama seems to indicate that there are a lot of suggestive developments and many girls to ogle at.

* Otomen was not included in this season's ranking because it is still showing.